Lynette Xanders is well-known for her “Lynette’s Isms,” thoughtful advice and insight she has garnered during her more than 20 year career helping businesses and nonprofits achieve their goals.
The executive office and chief strategist of Wild Alchemy, Xanders is an experienced moderator, retreat and workshop facilitator and professional speaker who has inspired Fortune 500 companies to be fearless, creative and a little bit unconventional in their work to achieve wild success.
She recently applied some of her magic to her website to showcase her enthusiasm and energy for assisting organizations achieve success. “I knew I needed someone to help me to take my website to the next level and make it user friendly,” Xanders said. “I am ecstatic by the results and the work done by Anne Marie Daggett of The Marketing Department and Mike Olarrea of The Wholesum Agency for capturing who I am, what I believe and how I love helping my clients succeed.”
Xanders shared she believes brands are more like people than like things. “Brands have personality and character derived from who you are, what you do, what you say and how you deliver,” she said. “My website clearly reflects my brand. More importantly, it tells my story and why I love doing what I do every day. Anne Marie and Mike were incredibly thoughtful in really getting to know me and helping me share my story and my passion for my work.”
Daggett said it was a joy to work with Xanders, who was eager to explore ideas to creatively construct a new website that provides both inspiration and information. “Lynette is such a dynamic person and extremely intelligent. I learned so much from working with her and everyday it was fun to explore ideas,” Daggett said. “Lynette often tells people, ‘Follow the love. Follow the money.’ Working on this website with Mike and Lynette was something I loved getting to do. It was truly an honor to assist Lynette create a website that reflects her enthusiasm and dedication in her work.”
Olarrea appreciates how Xanders was open to every idea he and Daggett presented to her and how she thoughtfully considered what would work to elevate her business. “It’s rare a client gives you full rein to be creative, explore uncharted territories and just think ‘why not?’” Olarrea said. “It was really fun to come up with new ways to showcase Lynette’s work and what she can offer her clients.”
