Not Just Another ‘Green’ Baby Product Company


Elements Naturals, the company that developed the country’s first compostable, plant based baby wipes, has achieved B-Corporation Status as designated by the non-profit organization B-Lab. Elements Naturals is now a member of an exclusive community of socially and environmentally responsible businesses, one of only 427 companies in the United States that has attained B-Corporation status, separating themselves from the old way of doing business.

B Corporations, the “B” standing for Benefit, is a new class of corporations that demonstrate ethical entrepreneurship by using the power of their businesses to solve social and environmental problems. The company now joins a revolutionary group of leading companies, including Method Products, Plum Organics, and Numi Organic Tea, who are committed to meet higher standards of social and environmental performance, transparency and accountability for their investors, stakeholders, consumers and the planet.

“This is a huge milestone for us. When parents choose to use our products, they are becoming part of a community that is focused on environmentally-responsible practices that influence how they live their lives,” said Elements Naturals Co-founder and President Linda Naerheim. “Being a B-Corporation just proves what we’ve been saying all along. Elements Naturals is not just about profit. It’s about people and the planet. As a B-Corporation, we are fully accountable to a legal business entity that can actually verify that we are performing in a socially and environmentally acceptable way that adheres to their standards,” added Naerheim.

In 2009, Elements Naturals came to market with the first baby wipe that is made from plants and ingredients listed on the approved personal care ingredient lists of EcoCert and the Natural Products Association.   The plant based material, called Ingeo™ is the world’s first man made fiber created from plants, allowing the wipes to be composted or to eventually disintegrate back into the earth, if disposed in a waste receptacle and landfill. Elements Naturals make and manufacture the wipes in the USA.

The company gives a portion of their proceeds to 1 % FOR THE PLANET, an organization that encourages businesses to contribute 1% of sales to environmental groups to drive positive environmental change around the world. Elements Naturals is also a proud signer of The Compact for Safe Cosmetics.

Elements Naturals wipes are non-allergenic and they do not contain prolifiren, the allergen that causes reactive symptoms.   Elements Naturals has also been identified as the only manufacturer of baby wipes certified under the USDA Biopreferred program.

About B Corp

Certified B Corporations 1) meet rigorous standards of social and environmental performance; 2) legally expand their corporate responsibilities to include consideration of stakeholder interests; and 3) build collective voice through the power of the unifying B Corporation brand. As of July 2011, there are over 427 certified B Corporations from over 54 industries, representing a diverse multi-billion marketplace.

About Elements Naturals

First time mom, Linda Naerheim, had her light bulb moment during a tireless quest to find a baby wipe that wouldn’t make her daughter’s bottom as red as Rudolph’s nose. After discovering that most traditional baby wipes contain chemical additives or surface treatments, the former business executive founded Elements Naturals® in 2008, with the mission to provide everyday superheroes (i.e. parents), next-generation product solutions that are safe for babies and the planet.

Elements Naturals is more than a consumer products company; it supports a healthier way of life that American families are choosing to live today. Like nature, the company incorporates a systems approach to everything: from product development, design and production, it’s workforce, transportation, and its local community. The company’s philosophy and brand is based on three major components: a product should always be nature made, it must be parent approved, and it can never be tested on animals.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. •

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