(Photo submitted by Shane Ketterman)
Rewire Digital unveils a totally new way for small and medium businesses to reap the benefits of big data and web analysis in a new as-a-service model. With this new model, Rewire Digital can provide the business benefits without high costs or contracts in as little as five days including, predictive product and service analysis, better operating efficiencies, risk reduction, improvement of customer targeting, better understanding of customer needs and analysis of social behaviors.
Shane Ketterman, the owner and founder of Rewire Digital, is enthusiastic about how this new model will help other businesses in the community grow. “We are now offering these services in a way that does not require contracts, long wait times, investments in hardware or software, or the use of highly paid staff in order to achieve massively beneficial outcomes,” Ketterman states. “In our experience, we find businesses are far more interested in an objective 3rd party view because it decreases the chance for particular data outcome bias which can happen with in-house staff or ‘all in one’ service agencies.”
Ketterman uses the growing Craft Brewing industry as an example of what his company does best. “Proper data analysis can predict the success or failure of a new type of brew within certain demographics to a very high degree of accuracy; or it can be used to find correlations between specific types of hops and consumer likes or dislikes based on method of preparation.” Here, data analysis as-a-service could be used to predict what will be the next popular style of IPA given multiple factors with an incredible degree of accuracy.
Ketterman hopes to work with various industries in Central Oregon, with a focus on consumer driven businesses. “I want to give smaller businesses the opportunity to compete against bigger industries, and provide them with tools that are beneficial and affordable,” he says. “I am passionate about encouraging local businesses to understand their power. We have the ability to use accuracy rather than intuition to produce results, and I’m looking forward to helping businesses grow to their full potential.”
shane@rewiredigital.com
61239 Fairfield Drive, Bend, Oregon 97702, www.rewiredigital.com/rewire-ds, Phone: 541-508-7622
