The Crooked River Roundup and American Hat Company have announced a partnership to preserve the Western heritage and support rodeo athletes. The partnership is a testament to the shared commitment of both organizations to American pride, hard work, and positivity.
“We are thrilled to join the American Hat family,” said Steve Holliday, president of the all-volunteer Crooked River Roundup Association. “It is an honor not only to promote their exceptional products, but also to share in their passion for patriotism and their message of positivity. This partnership strengthens the Crooked River Roundup, helping us grow while staying true to the values that define our community.”
Keith Mundee, president of American Hat Company, shared his enthusiasm for the partnership: “We are honored to be able to partner with the Crooked River Roundup for their opening ceremony and grand entry. Rodeo is at the heart of what we do, and supporting events like this ensures that the cowboy tradition stays strong for future generations. We look forward to seeing our hats in the arena and in the stands.”
“After visiting with Keith, I came to appreciate how deeply American Hat aligns with the values of the Crooked River Roundup and our community,” Holliday added. “We share a commitment to American pride, hard work, and always giving our best effort in everything we do, all while maintaining a positive outlook. These values are not only the foundation of our event, but also something we strive to instill in our youth and community.”
American Hat Company, based in Bowie, Texas, is proud to be the Crooked River Roundup exclusive sponsor of the Opening Ceremony and Grand Entry, honoring God, Country, and our American flag. Additionally, American Hat Company will serve as the major sponsor of the Contestant tent, ensuring competitors have the support they need. As part of this partnership Rodeo Directors, as well as the champions of the event, will receive special hat certificates.
Prineville, the undisputed Cowboy Capital of Oregon, is home to the historic Crooked River Roundup. For 80 years, this cherished event has celebrated the spirit of rodeo and Western heritage. Join us June 25-28 for an action-packed rodeo, then come back July 9-12 for some of the biggest and best Parimutuel Horse Racing on the West Coast. Stay tuned for the official release of tickets. The ONLY place to purchase your tickets for the Crooked River Roundup is on our website.
